Social Media
Whether you like it or not, social media is here to stay and is becoming a real force in the way we communicate. It’s importance as a business tool should not be overlooked. and if you are not using the various social media tools that are available (such as Facebook, Twitter, LinkedIn, YouTube, Vimeo, Flickr and more), you are missing out on a prime opportunity. Not only does it spread your message to a global audience, it’s also having a massive impact on how we search the web. Google and other search engines have begun to put more emphasis on social media and how it drives traffic to your site. The tools are almost all free but like all publicity opportunities, need managing and need to be an integrated part of your marketing strategy in order to reap the maximum benefit.
Social media is not something to dip in and out of. It needs a long-term commitment to engage with your customers to build stronger and more loyal relationships. There are pitfalls for the novice user. Luckily here at Cloud 9 we can not only demonstrate our expertise in this area, but we can give you some great examples of how this new marketing tool has really helped some of our customers.
PR
PR has a vital part in maintaining your image and is integral to the overall marketing mix. It is not only about column inches – it is about effective communication, crisis management, employee relations, conferences, exposing you and your organisation to your intended audience. In its simplest form, press relations, it enables you to reach a far wider audience than an advertising budget will permit. The key to successful press coverage is continuity and a regular flow of good quality, well written, newsworthy stories to a precisely targetted circulation list;. In this way you can spread the message about developments in your organisation at a realistic cost.
Cloud 9 offers a full PR service and unlike many agencies we don’t always work on a retainer basis – so you can use this service when you need to, and not have to pay for retaining us when your PR campaign is inactive for any reason. We believe that this offers our customers the chance to tailor their PR expenditure to suit the budget.
Everyone in business needs to communicate with its ‘public’ – let us show you how to formulate a PR campaign that will really work.
