Personalisation
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Yes you can. This is how you add your recipients personal data into your email content. You can also personalise your emails with custom field data.
First Name -
[firstname,fallback=your content here]
- Example: Dear [firstname,fallback=Customer], would produce “Dear John,” or if there was no name in your database, it would produce “Dear Customer,“.
Last Name -
[lastname,fallback=your content here]
- Example: Dear [lastname,fallback=Customer], would produce “Dear Smith,” or if there was no name in your database, it would produce “Dear Customer,“.
Full Name -
[fullname,fallback=your content here]
- Example: Dear [fullname,fallback=Customer], would produce “Dear John Smith,” or if there was no name in your database, it would produce “Dear Customer,“.
Email address -
[email]
- Example: Dear Customer, your email address is [email], would produce “Dear Customer, your email address is john@smith.co.uk“.
Custom fields -
[customFieldName,fallback=your content here]
We changed to Cloud 9 and they pointed out where we were going wrong with targeting and content, and made some suggestions that we had not thought of before. When our next edition went out we instantly enjoyed a massive improvement in positive click rates.
