http://www.youtube.com/watch?v=KT16DcHcjRA

Titled Legacy – Now Is Our Time, the ad features a reading of Charles Bukowski’s poem The Laughing Heart, which opens with the lines ‘Your life is your life, don’t let it be clubbed into dank submission, be on the watch, there are ways out, there is a light somewhere.’ The visuals are a mixture of kids having fun (jumping into swimming pools etc) and the more pertinent imagery of protests and riots.

Realising that the timing is off, Levi’s has apparently postponed the ad’s UK release, but has uploaded the spot onto YouTube and similar sharing sites, and it is available to view on the Levi’s Go Forth site, goforth.levi.com, so is easy to find. Plus with the unrest that has occurred elsewhere recently, the ad’s imagery will no doubt feel topical to people all over the world, not just in the UK.

Levi’s is far from the first brand to want to co-opt the romanticism and danger of protest imagery for commercial gain. And looking more deeply into the mission statement that accompanies the ad on the website, Levi’s is clearly trying to instigate positive action with the campaign (in particular support for the charity water.org). But should brands really be dabbling with the language and imagery of political protest to sell products? Especially when the issues behind such action, as has been proven lately, are often far more complex than brands are ultimately comfortable with engaging in?

This post courtesy of Creative Review

Not only are they great videos, but they also make me want to see more of the world, and all the great things in it.

Their words…

3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage…
all to turn 3 ambitious linear concepts based on movement, learning and food ….into 3 beautiful and hopefully compelling short films….. = a trip of a lifetime.

Well, the latest cinema spot for Cravendale Milk, ponders the question, ‘who first thought to milk a cow?’

The resulting film is, unsurprisingly, rather funny.

http://www.youtube.com/watch?v=t4Xt_XS9BJA

Thanks to creative review for spotting this one!

http://www.youtube.com/watch?v=qvgYAwDORo4

{Please note: this isn’t suitable for under 18′s}

Although there’s a big disclaimer saying it has nothing to do with Wrigley or Skittles themselves, there’s some nice production in it that cost ‘someone’ some cash. Clearly, watching the video it’s obvious why they can’t be seen to have commissioned it themselves.

We love the way big brands are cottoning on to the idea that a low-cost viral can spread like wildfire, if the concept is really and truly rude, shocking or proper funny.

This doesn’t apply to marketing managers that don’t have bottle to be rude (You’d be surprised how reluctant people are to be rude). Someone using your product wearing a funny hat is not going to make a great viral, and we’ve all seen enough cute cat/baby videos.

If you would like to investigate promoting your brand or product through viral advertising, we can come up with an idea, shoot and distribute it for you. The question is, do you have the bottle?

Give us a call

View it over at vimeo

Well lucky you

http://www.youtube.com/watch?v=EjN5avRvApk

Watch the video below to find out more