All about email open rates

Our customers often ask us what 'open rate' means, and whether the open rate they are getting is any good or not. We've put together the following guide to open rates, which you will now also find in the help section of your account. What is an open ... Read more

Using A/B testing to boost your email response

The A/B testing feature was released earlier this year atop an amazing wave of excitement and anticipation. Many of you may have already had a chance to run A/B tests on your campaigns, however if you haven't, you will find that its a very effective... Read more