Cloud 9 Digital Design ltdBrands , enjoy!
A redesign can be worth its weight in gold if you get it right. There is a thin line between freshening up your design, and taking a step backwards with a redesign. Sometimes a redesign can be subtle and simple, and other times it can be a huge re-vamp of a company and it’s goals. Here’s a look at some of my favourite re-designs in no particular order.
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Cloud 9 beat off six other agencies in a creative pitch to redesign the brand identity for the Rookie lifeguard programme.
The Brief
The junior award scheme of the Royal Lifesaving Society UK (RLSS UK). The brand had to be professional yet compete with all the other things competing for the attention of 8-12 year olds.
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