Marshmallow Living is a startup mail order and online store dedicated to finding stylish products for those who really appreciate quality and design. Cloud 9 is proud to have been involved from conception.

The Brief

To launch the brand and spring collection into consumer press, concentrating on appealing to stylists at glossy magazines.

Whether it¡s trade or consumer press, radio, internet, pay-per-click, or something completely different, Cloud 9 can advise on planning, buying, managing and evaluating the spend of your advertising budget to get the very best ROI and results.

By managing the complete process in-house, we respond quickly to get the very best from your advertising budget, whilst being able to offer the sort of creativity that will make your audience sit up and take notice.

The Solution

Our activities included creating the brand identity, stationery, all product and lifestyle photography, advertising, press releases, a mail order catalogue, packaging and a full e-commerce website.

We concentrated on obtaining magazine and press coverage rather than the traditional brochure and advertising route. Luxury press packs with full-page images on separate pages were designed to appeal to stylists. To further reinforce the luxurious brand message a bespoke white Belgian chocolate was housed at the back of the pack. The icing on the cake was a comment from the Observer newspaper:

"This is the best Press pack we¡ve ever received, and we¡ve seen a lot”.

As a result of the latest press packs Marshmallow received coverage in The daily Telegraph, Hello!, Period House, The Mail on Sunday, Home, Shoo, Eve, Period house, Country Homes, Homes and Gardens And This Morning TV with Fern Brittan and Philip Schofield.

Marshmallow Living is a true success story; sales are way in excess of predictions and the third season is already well underway.

www.marshmallowliving.co.uk